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Join Hannah and Jess as they interview Nicole Meier and Gretchen Schaffer of Book Works about all things author platform! How do you start one? When do you start one? What do you post? Do you need a social media following to be successful? Gretchen and Nicole answer these questions and more!
Nicole Meier and Gretchen Schaffer are the duo behind Book Works, dedicated to empowering authors through expert book coaching and branding strategies. Part book coaches, part branding experts, they help fiction writers develop strong author platforms and pitch strategies to stand out in the writing world.
Nicole Meier is a certified book coach and author of four upmarket novels, including The House of Bradbury, The Girl Made of Clay, The Second Chance Supper Club, and City of Books. Her books have been recognized by Booklist, Refinery29, BookBub, and Popsugar. She also hosts the Steps to Story podcast for emerging novelists.
Gretchen Schaffer is a seasoned marketing and PR strategist with experience at industry-leading companies like Adobe, Microsoft, Meta, and Sony. She has crafted innovative campaigns that elevate visibility and brand presence. Now, she channels her expertise into the literary world, helping authors position themselves for success, build their audience, and create compelling pitches that capture attention. Her passion lies in elevating new voices and ensuring writers step confidently into the publishing landscape.
Together, Nicole and Gretchen provide the strategic guidance, industry insight, and encouragement fiction writers need to build their platforms, connect with readers, and confidently pitch their work.
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